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Web Survey Bibliography

Title Online qualitative research task force: report of findings
Author Sweet, C., Walkowski, J.
Source Quirk's Marketing Research Review, December 2000
Year 2000
Access date 28.07.2004
Abstract

While the use of the Internet as a research tool is firmly established in the quantitative research industry, use of the Internet as a viable option for conducting qualitative research appears to be less well-established. The board of directors of the Qualitative Research Consultants Association established an online qualitative research task force in the summer of 1999 to explore this research medium. A summary of the task force’s work was presented at the QRCA conference in San Diego in October. Here, we provide highlights of that presentation.

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Year of publication2000
Bibliographic typeJournal article
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Web survey bibliography - 2000 (46)